The High School Market:

• Massive Spending Power

• Average Teen Earns $94 per Week

• Average Teen Spends +85% of All Money Earned

• Fiercely Brand Loyal - Purchase Same Brand 2 out of 3 Shopping Trips

• Teens Represent "New Consumers" Which Equal Early Branding Opportunities

• Top Items That Students are Responsible for Paying for:
  - Entertainment Expenses            82%
  - Clothing                                   58%
  - Car and Related Expenses         50%
  - School Needs                           31%

Swartz Creek High School Assets:

• Teens Spend 50% of Waking Hours in School

• 1250+ Students (Plus Parents, Family, Media, Community Attendees, Visitors)

• 18 Sports/53 Teams/80+Coaches

• 300+ Home Events per Year

• 3 Seasons per Year (Fall - Winter - Spring)

• Community Support - Image Enhancement

Other Potential Marketing Opportunities:

• Underwriting Booster Events

• Booth/Event Opportunity

• Pre-game or 1/2 Time promotion

• Sports Program Advertising

• P.A. Announcements

• Logo Recognition in Mailings and Programs

• Web Site Recognition

• Scholarship or Awards Co-Presenter

• Fundraiser "Sponsored By" Opportunities

Benefits to the Sponsor:

• Consumer Research

• Increased Sales

• Generate Brand Awareness

• Community Relations and Recognition

• Image Enhancement

• Tax Deductible (when applicable)

• Promotion/Advertising by Favorable Media